"Hear What You Want To Hear" was a conceptual ad campaign that was created as a way to highlight the noise cancelling feature present in Beat's by Dre over the ear headphones. I wanted to create imagery that showed the effect the headphones have on the user. This led me to desaturate and blur the background as a way to visually symbolize the headphones drowning out the rest of the world's noise allowing the user to truly hear what they want to hear.