In this project I was asked to create a group of window vinyls to announce the construction of a new building on Northwestern University's Evanston campus. The client described this building as being new, fun, loud, and proud and wanted therefore they wanted ads to convey that. Knowing that I began studying the Northwestern brand and tried to bring the boldest elements of the N.U. brand together. That led me to wanting to incorporate the N.U. "slash" along with their triangular patterns and logo mark. Keeping that in mind I also want to incorporate the building render photos heavily in the design. Here you can see my thought process and how the slash came into play with how I wanted the overall composition to be laid out. In the end this project having the second largest dimensions that I've worked with made it a good challenge and the client and I were very satisfied with the end result.

Created in 2024 with Adobe Photoshop & Illustrator