These are four Mountain Dew can redsigns I came up with. With this project I wanted to allow the color of the can to draw attention to itself on the shelf but also align with the flavor and Mountain Dew's brand colors. I started out wondering how I can make this design different than ones seen on Mountain Dew's current cans and that lead me to incorporating some form of mountain imagery. Because of this I thought that it made sense to use Mountain Dew's secondary logo because the mountain imagery represented the brand enough in my eyes. I then wanted to allow for the  wild and creative flavors that the brand is known for be shown throughout the can through the color, names, and the corresponding fruit icon.